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Online Learning
Tue, 3rd Aug 2021
to Tue, 24th Aug 2021
The Landscape Association
(02) 9630 4844

A fundamental guide to quoting & budgeting for
landscape contractors

Pricing for profit is an online learning series presented by estimating guru Anna Turner. The online learning series has been broken into four 45min sessions, over 4 weeks. Each week Anna will guide and teach you the fundamentals of quoting and budgeting to make your business profitable.

What you will learn:

  • The maths behind pricing
  • How to price for profit
  • How to price efficiently & reduce mistakes
  • How to load the dice in your favour, so you win more of the work you price



Week 1: The fundamentals & setting your labour rate

  • Tools of the trade
    What you need on-site and in the office
  • The fundamentals
    Cost vs profit
  • Setting your labour rate
    Learn how to calculate your company’s cost rate and how to set a sell rate that is sustainable and profitable.


Week 2: Pricing

  • The importance of detailed pricing and how to do it quickly.


Week 3: Applying profit

  • How to apply profit to your cost to achieve your set profit margin.


Week 4: Clarifications, The Quote and Winning

  • Clarifications that sell
    Tricks that help clarifications get the job across the line
  • The Quote
    What you need to include in the quote to make it legally binding
  • Winning
    Tactics to increase your win rate and profitability.



  • Access to the live course sessions
  • Link to recorded sessions (for future reference and if session/s are missed)
  • Powerpoint presentation.



  • Suitable for all those in the landscaping industry



  • Session 1: Tuesday 3rd August
  • Session 2: Tuesday 10th August
  • Session 3: Tuesday 17th August
  • Session 4: Tuesday 24th August



  • 7 – 7:45pm



  • TLA Member $99 / person (inc gst)
    Please note individual sessions are not available.



Anna Turner
Anna Turner is a professional landscape estimator. She has worked extensively with landscape designers and contractors, pricing and managing projects for over 20 years. Anna has contributed to the industry quoting bible, The Landscape Association Rates Guide. She also contributes regularly to the Landscape Contractor Magazine, on the topics of landscape estimating, project and business management. Anna currently splits her working days between estimating residential and commercial projects, and helping landscape contractors increase profit and reduce risk.


Disclaimer: Course material is protected by copyright and cannot be used for any other purpose. Materials are presented in an educational context for personal use and should not be shared, distributed, or sold in print or digitally outside the course.

Terms and Condition

These Terms and Conditions must be read in conjunction with TLA’s Privacy and Copyright Policy Statements.

Descriptions of contracts contained on this website are a guide only and do not outline a specific fitness for purpose. The Landscape Association gives no representation or warranty about suitability of a particular contract for a specific function.

The Landscape Association does not accept responsibility for loss or damage suffered by any person or body relying directly or indirectly on any information contained within the pro forma contracts or the LNA Master Landscapers Rates Guide Schedule of Rates for Landscape Works. All contracts and Guides are purchased at the risk of those making the purchase.

TLA does not have access to the customer’s credit card number which is encrypted for security purposes. The credit card will be debited at the time of processing the payment. A tax invoice/receipt will be automatically generated and emailed to the customer.

Orders are ordinarily dispatched by Australia Post, Express Post, within seven working days. Five days should be allowed for delivery. This timeframe is indicative only. Every reasonable effort will be made to notify the customer if a delay is expected.

Provided an order has not been dispatched, it may be cancelled in full or part by calling The Landscape Association on (02) 9630 4844. Returns are not accepted by The Landscape Association unless the customer has received an unordered or faulty item, or unless otherwise required under Australian legislation.

The Landscape Association reserves the right to change these terms and conditions at any time.

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