How to use social media to attract better clients
22nd September 2021
by Ineke Clark, Ambition Consultants
A consistent presence on social media can become the single most important marketing tool for your landscaping business. You just need to know where to start and how to avoid the common mistakes that small businesses make that hold them back from social media success.
In this blog, Director of Ambition Consultants, Ineke Clark outlines why a presence on social media is so important for businesses and why you should join our upcoming webinar to find out more!
Why is social media so important, you might ask? Now more than ever, consumers are doing their research online before they commit to the purchase of a product or service. Home and garden renovations are no exception: smartphones give consumers the power of choice, and word of mouth recommendations alone are no longer enough to build your business pipeline and win projects.
In this age of consumable content, websites are also no longer the answer. Most business owners are not experts in digital marketing, and it’s common for websites to sit for years without a single update or refresh of the portfolio page. Why? Because websites are hard work, and even with instructions, updating your website portfolio can be complex and time consuming. As a result, the work that is displayed on your company website may be several years old, and therefore no longer an accurate reflection of the quality or breadth of the projects that you and your team now create for your clients. By stark comparison, posting to social media is for the most part quick and easy, providing you know the basics about your platform of choice (we recommend Instagram, Facebook, and LinkedIn to our clients in the landscaping industry).
It’s a fact that landscaping companies who dedicate time, energy and/or funds to social media get great results by way of leads and conversions. If you think of your key competitors in your niche, we’d bet money on the fact that several of them will be prominent on social media, which is partly how you know they are doing so well. A presence on social media not only works to create and nurture B2B relationships within the construction industry, it also gives prospective clients confidence in your ability and evidence of the type of work you and your team are best known for.
Confused about how to build an audience on social media? You’re not alone. It’s a minefield out there of algorithms, hashtags, stories, reels, and filters. What’s more, Facebook makes changes to its platforms at breakneck speed, which makes it even harder to keep up. While you are flat out focusing on running your business, we know it’s not easy to find the time to dedicate to maintaining a social media presence. But, as this blog post has demonstrated, it’s important to do so to stay on the front foot in the eye of the consumer and the rest of the industry.
At Ambition, we work with companies in the construction industry all over Australia to increase their brand awareness and grow an audience of prospective clients in their target market. We know how landscaping companies can use social media to their advantage and what steps to take to get real results in a competitive market.
To take some of the mystery out of building a presence on social media in a way that helps you to attract and convert your target audience, we have prepared a webinar in collaboration with TLA on the subject. This webinar takes place on Tuesday the 28th of September at 1pm AEST and is free for Members. On the day, I will reveal the three most common mistakes that landscaping companies make on social media and how to avoid them.
So, what is the number one secret to growing your audience on social media? Hint: there is a clue in this blog post…you will find out the answer in my webinar. If you haven’t registered as yet, here is a link to do so. I look forward to seeing you there!
Want to know more about Ambition? Visit our Instagram here. From there, you can also book in for a free 30-minute strategy call with me to talk about your branding and social media.
Director, Ambition Consultants